Brand Manager Comments of La belle

Name : MD.MUNEERUDDIN
Designation : Marketing Manager
Launch Date : 13-May-1999
What are the strengths and unique features of the brand?
Labelle is one of the most popular brands in Hyderabad & Chennai offering a complete range of beauty services including Weight Loss, Skin & Hair treatments and Basic Parlour Services under one roof; a one-stop-shop for all kinds of beauty services.
How did you get to where you are today?
We stand at par with all the reputed national brands in Hyderabad & Chennai when it comes to our brand image or services rendered in the beauty/health industry.
Who's you target market? How are you positioning it in the market? And which ads of yours worked very well for you?
We are targeting the middle and the upper class audience between the age group of 05 years and 50 years, both men and women. The news paper ads contribute most effectively to enhance the brand value.
How do you see the brand expanding over the coming years?
Labelle will have a group of brand names to be launched soon the brand name would be called MEDISKIN for Skin & Hair Treatments and AKSA for Parlour Services. The purpose is to give a unique brand identity to each respective service.