Pepe Jeans, started in the year 1973, is one of the most successful Jeans brands ever in the world. Within a span of 7 years, it established itself as a worthwhile competitor for all the major US brands aiming for the No 1 position in the market. Pepe largely represents street fashion and urban life. It was Pepe Jeans originality in approach that helped it confront the long history that other major jeans brands represented. Great jeans, innovative designs and persuasive marketing have given Pepe the push. It has established a niche for itself in the Industry with a prime focus on contemporary style in casual wear.
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